The policy is "all stick, no carrot", says de Bolle of the Peterson Institute. "And it doesn't seem like they understand that they do need carrots."
While structured data implementation requires more technical knowledge than the other tactics, its value extends beyond AIO. Search engines like Google also use structured data to create enhanced search results like rich snippets, knowledge panels, and featured answers. This means the optimization work benefits both traditional SEO and AI visibility simultaneously.
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"I wouldn’t be the first to point out that a lot of this is down to the influence of social media and the way in which it has given vent to the darkest parts of the human soul. Not just given vent to them, but actively amplified them and pushed them into our feeds. So yeah, this is not a niche subject."
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